AJIO Ads and Performance Marketing
Scale your AJIO visibility and sales with targeted advertising through Reliance’s ad network
AJIO Advertising Options
AJIO offers several advertising products through the JioAds ecosystem: Sponsored Product Ads (keyword-targeted product promotion in search results and category pages), Display Ads (banner placements across AJIO’s app and website), and Brand Takeovers (premium homepage and category page placements). The platform’s fashion-focused audience means advertising efficiency is high for well-targeted campaigns. JioAds also offers cross-platform targeting across Reliance’s digital ecosystem.
Key Benefits & Methodology
Sponsored Product Ads Campaign Management
We build keyword campaigns that target Indian fashion search terms — including trend-driven and regional language variants — with strategic bids that win prominent placement while maintaining profitable ACoS.
- Fashion keyword research — category terms, brand terms, trend terms, occasion terms
- Campaign structure — product group, category, and brand campaigns
- Bid management — competitive bids for high-intent keywords, lower bids for discovery
- Negative keyword management to eliminate irrelevant spend
- Product-level performance analysis and budget reallocation
Display Ads and Brand Takeovers
We design and execute Display Ad campaigns and Brand Takeovers for new collection launches, seasonal campaigns, and sale events — capturing high-impact visibility across AJIO’s prime placements.
- Display ad creative design — banners, carousel ads, video ads
- Audience targeting — category browsers, brand engagers, lookalike audiences
- Brand Takeover campaign planning — End of Season Sale, festive launches
- Campaign flighting and budget pacing for maximum impact
Campaign Analytics and ROAS Optimisation
We track every rupee of ad spend, measuring attributed sales, ROAS, and ACoS at the campaign and product level — continuously optimising to improve efficiency.
- Attributed revenue tracking and ROAS calculation
- ACoS (Advertising Cost of Sale) management by product margin
- A/B testing of ad creative, targeting, and landing pages
- Monthly advertising performance report with actionable insights
Frequent Inquiries
How does AJIO Ads pricing compare to Myntra Brand Ads?
AJIO Ads often offer competitive CPCs compared to Myntra, especially given lower seller competition on the advertising platform. The JioAds ecosystem also allows cross-platform targeting across Reliance properties. MultiMarket Growth provides category-specific benchmarks and optimises bids to maximise ROAS.
Deployment Chain
- 01
Ad Account Setup and Audit
We set up your AJIO Ads account via JioAds and audit any existing campaign performance.
- 02
Keyword Research and Campaign Build
We build your keyword universe, create campaign structures, and set initial bids.
- 03
Campaign Launch and Early Optimisation
We launch campaigns and conduct aggressive bid and keyword optimisation in the first two weeks.
- 04
Ongoing Management and Scaling
We scale winning campaigns, launch seasonal promotions, and continuously refine performance.
- 05
Monthly Advertising Report
Monthly report on ad spend, sales, ROAS, and strategic recommendations.
Learn how MultiMarket Growth provides expert AJIO Ads and Performance Marketing capabilities to scale commerce brands globally. This sub-service maps to keywords including AJIO Ads agency.