AJIO Logistics and Fulfillment Management
Leverage Reliance Logistics for pan-India delivery, lower returns, and higher seller scores
AJIO Logistics and Fulfillment Options
AJIO offers sellers a managed fulfillment service where inventory is stored at Reliance’s fulfillment centers, and Reliance handles picking, packing, shipping, and last-mile delivery. Alternatively, sellers can self-fulfill using their own warehouse and courier partners. Reliance’s logistics ecosystem includes robust tracking, attempted delivery management, and returns processing. The platform closely monitors delivery performance: late deliveries and high RTO rates negatively impact seller scores and search visibility.
Key Benefits & Methodology
Reliance Logistics Integration and Inventory Management
We manage your inventory inbound to Reliance’s fulfillment centers, configure stock levels, and set up replenishment alerts to prevent stockouts while avoiding overstock fees.
- Reliance Fulfillment Center selection and inbound planning
- Inventory allocation across centers for pan-India delivery coverage
- Real-time inventory sync with your ERP or multichannel software
- Low-stock alert systems and replenishment shipment scheduling
- Inventory ageing analysis to identify slow-moving styles
Order Processing and Delivery SLA Compliance
We configure your order processing workflows to meet AJIO’s dispatch and delivery SLAs consistently — reducing late delivery penalties and maintaining your seller performance score.
- Order processing automation — same-day dispatch capability
- Carrier selection and rate negotiation for self-fulfilled orders
- Delivery SLA monitoring by pin code and product category
- Late delivery root cause analysis and corrective action
RTO Reduction and Returns Quality Control
RTO (Return to Origin) is a major margin drain in Indian fashion ecommerce. We implement RTO reduction strategies — from address verification to buyer communication — and manage returns processing to minimise losses.
- RTO rate analysis by SKU, pin code, and customer segment
- Address verification and NDR (Non-Delivery Report) management
- Pre-delivery customer communication to reduce refusals
- Returns processing — quality inspection, restocking, liquidation decisions
- Return reason analysis to inform product and listing improvements
Frequent Inquiries
Is Reliance Logistics mandatory for AJIO sellers?
No, you can choose between Reliance Logistics (managed fulfillment) and self-fulfillment. However, Reliance Logistics often provides faster delivery promises and better seller score protection. MultiMarket Growth advises on the optimal model based on your product range and volumes.
Deployment Chain
- 01
Logistics Audit and Strategy
We audit your current fulfillment operations, delivery performance, RTO rates, and returns data.
- 02
Fulfillment Model Optimisation
We recommend the optimal mix of Reliance managed fulfillment and self-fulfillment.
- 03
Order Processing and Carrier Setup
We set up order processing workflows, carrier integrations, and delivery SLA monitoring.
- 04
RTO and Returns Management Setup
We implement RTO reduction workflows and returns quality control processes.
- 05
Ongoing Logistics Performance Monitoring
We monitor delivery SLAs, RTO rates, and returns metrics daily.
- 06
Monthly Logistics Performance Report
We deliver a monthly report on delivery performance, RTO, returns costs, and seller score impact.
Learn how MultiMarket Growth provides expert AJIO Logistics and Fulfillment Management capabilities to scale commerce brands globally. This sub-service maps to keywords including AJIO Logistics management service.