MultiMarketGrowth
AJIOOfficial Partner

AJIO Product Listing and Catalogue Optimisation

Create fashion-forward, algorithm-optimised listings that convert AJIO browsers into buyers

Execute Pillar Activation

How AJIO Product Discovery Works

AJIO’s algorithm evaluates product listings across multiple dimensions: image quality and style compliance, attribute completeness (size, colour, fabric, pattern, occasion), size chart accuracy, listing freshness, seller performance (return rate, delivery speed), and buyer engagement signals. Listings that meet AJIO’s premium catalogue standards achieve higher organic visibility and are more likely to be featured in curated collections, trend edits, and AJIO Gram content.

Key Benefits & Methodology

AJIO-Compliant Image Production and Optimisation

We ensure every product image meets AJIO’s specific guidelines — high-resolution model shots (front, back, side), product-only flat lays, detail shots of fabric and embellishments — styled to Indian fashion consumer preferences.

  • Model image guidelines — full-length, 3/4th, close-up; front, back, side angles
  • Product-only shots — flat lay on white/neutral background; front and back
  • Detail shots — fabric texture, embroidery, print, closures, trims
  • Image resolution and format compliance (minimum 1200px, JPEG/PNG)
  • Lifestyle imagery for brandstore and AJIO Gram integration
  • Video content readiness — catwalk, 360-degree, styling videos for premium listings

Size Chart Standardisation and Fit Accuracy

Size and fit issues are the number one driver of returns in Indian fashion ecommerce. We create accurate, standardised size charts tailored to Indian body measurements — reducing return rates and improving customer satisfaction scores.

  • Indian body type standardised size charts — bust, waist, hip, length measurements
  • Category-specific size guides — footwear UK/India sizes, apparel body measurements
  • International size conversion — US, UK, EU to Indian sizing
  • Fit type description — slim fit, regular fit, relaxed fit, oversized
  • Model body measurements displayed — height, size worn, for buyer reference

Product Attributes and Structured Data Completeness

AJIO’s catalogue data structure requires detailed attribute completion for every product. We populate every mandatory and recommended attribute — from fabric composition to occasion type — ensuring your products surface in every relevant filtered search.

  • Complete attribute population — brand, colour, size, fabric, pattern, fit, occasion, sleeve, neck
  • Fabric composition with percentages — cotton, silk, polyester, blends
  • Wash care instructions — machine wash, dry clean, hand wash specifications
  • Season and occasion tagging — summer, winter, festive, casual, formal, party

Keyword-Rich Title and Description Engineering

We craft product titles and descriptions that incorporate Indian consumer search terms — including trend-driven keywords — while maintaining AJIO’s title format guidelines and copywriting standards.

  • AJIO title format compliance — brand + product type + key attributes
  • Indian fashion keyword research — trend terms, occasion terms, fabric terms
  • Description writing — fabric story, design details, styling suggestions, size & fit guidance
  • Seasonal keyword updates — festive collections, wedding season, summer specials

Frequent Inquiries

What are AJIO's image requirements for fashion products?

AJIO requires high-resolution images (minimum 1200px on the longest side) with clean white or neutral backgrounds. For apparel, you need model images (front full-length, back, side, close-up) and product-only flat shots. Images must accurately represent colour and fabric. Watermarks and logos on images are not permitted. MultiMarket Growth provides complete image briefs and coordinates professional fashion shoots that meet AJIO’s standards.

Deployment Chain

  1. 01

    Full Catalogue Audit

    We audit your existing AJIO catalogue (or pre-launch catalogue) for image compliance, attribute completeness, size chart accuracy, and content quality.

  2. 02

    Image Production Brief and Coordination

    We create detailed image briefs for your photography team or coordinate professional fashion photoshoots.

  3. 03

    Attribute and Content Population

    We complete all product attributes, write keyword-optimised titles and descriptions, and create accurate size charts.

  4. 04

    Bulk Catalogue Upload and Quality Verification

    We upload your complete optimised catalogue and verify listing quality scores for every SKU.

  5. 05

    Performance Monitoring and Iteration

    We track listing impressions, clicks, conversion rates, and return rates, making continuous improvements.

  6. 06

    Seasonal Catalogue Refresh

    We update listings for new collections, seasonal keywords, festive campaigns, and AJIO sale events.

Contact Specialist

Learn how MultiMarket Growth provides expert AJIO Product Listing and Catalogue Optimisation capabilities to scale commerce brands globally. This sub-service maps to keywords including AJIO product listing optimisation.