B&Q Marketplace Analytics and Performance Reporting
Data-driven insights that turn your B&Q sales into strategic advantage
Tactical Overview
Key Benefits & Methodology
Unified Performance Dashboards
We build custom dashboards consolidating Mirakl sales data, B&Q fees and commissions, advertising performance, and operational metrics into a single view of your B&Q business health.
- Revenue and unit sales trends by product and category
- Commission and fee analysis — £39/month subscription, category commission, payment processing
- Profit and loss by SKU after all B&Q costs and fulfilment expenses
- Advertising performance — spend, attributed sales, ROAS, ACoS
- Operational metrics — dispatch SLA, delivery SLA, cancellation rate, return rate
- Customer review scores and trends
Listing Quality and Category Performance Analysis
We analyse listing-level performance — impressions, clicks, conversion rates — to identify which products are performing, which need content improvements, and which categories offer the best growth opportunities.
- Listing-level performance — impressions, click-through rate, conversion rate
- Category performance comparison — which categories drive the most profitable sales
- Product gap analysis — identifying categories where you could expand
- Seasonal trend analysis for inventory and promotional planning
Quarterly Growth Planning
Each quarter we synthesise all data into a strategic growth plan — identifying top-performing products, underperforming areas, category expansion opportunities, and specific actions to accelerate revenue and profitability on B&Q.
- Product performance deep-dives
- Category and competitor analysis
- Investment recommendations — inventory, advertising, new category expansion
- 90-day action plan with revenue projections
- B&Q marketplace trend analysis and forward guidance
Frequent Inquiries
What data does the Mirakl partner portal provide for B&Q sellers?
The Mirakl partner portal provides sellers with access to order management, product and offer management, financial statements (billing cycles, transaction summaries, invoices), and performance data. Sellers can view sales by period, track order status, monitor returns, and access accounting documents. MultiMarket Growth integrates this data with external tools to build comprehensive performance dashboards beyond what Mirakl's native reporting offers.
Can you integrate B&Q data with our existing accounting or ERP system?
Yes. We can export B&Q sales, fee, and commission data in formats compatible with Xero, QuickBooks, or custom ERP integrations, or build automated feeds via the Mirakl API where available.
Deployment Chain
- 01
Data Integration and Dashboard Setup
We connect Mirakl data, advertising data, and financial data to build your B&Q performance dashboards.
- 02
Baseline Performance Audit
We establish current performance baselines and identify immediate gaps and opportunities.
- 03
First Monthly Report
We produce your first comprehensive B&Q Marketplace performance report with insights and recommendations.
- 04
Ongoing Monthly Reporting
Monthly performance reports with trend analysis and tactical recommendations.
- 05
Quarterly Growth Planning
We facilitate strategy sessions and produce a 90-day growth plan with specific actions and projections.
Learn how MultiMarket Growth provides expert B&Q Marketplace Analytics and Performance Reporting capabilities to scale commerce brands globally. This sub-service maps to keywords including B&Q Marketplace analytics service.