Etsy Analytics and Performance Reporting
Turn your Etsy shop data into actionable insights for profitable growth
Tactical Overview
Key Benefits & Methodology
Etsy Stats and Multi-Source Data Integration
We pull data from Etsy Stats, advertising platforms, and external analytics (Google Analytics) into unified dashboards that give a complete picture of shop performance.
- Etsy Stats deep-dive — visits, orders, revenue, conversion rate
- Traffic source analysis — Etsy search, social, direct, Offsite Ads
- Listing-level performance — views, favourites, orders per listing
- Customer geography and device analysis
- Google Analytics integration for off-Etsy traffic tracking
Profit Analysis and Product Performance
We calculate true profit per product — after Etsy fees, ad spend, materials, and shipping — to identify your most profitable items and inform pricing, promotion, and product mix decisions.
- Profit and loss per SKU model
- Fee breakdown — listing, transaction, payment processing, ad fees
- Margin analysis to optimise pricing and discounts
- Best and worst performing products identification
- Product lifecycle analysis — new, growth, maturity, decline
Monthly Reporting and Quarterly Growth Planning
Each month, we deliver a comprehensive performance report. Each quarter, we facilitate a growth strategy session to set targets, allocate budget, and prioritise initiatives based on data.
- Monthly KPI dashboard — revenue, orders, AOV, CVR, traffic
- Advertising performance summary — spend, ROAS, ACoS
- Customer experience metrics — review average, Star Seller score
- Quarterly growth roadmap with specific actions and projections
- Executive summary for business planning and investment decisions
Frequent Inquiries
Can you integrate Etsy data with my accounting software?
Yes, we can set up integrations or export data in formats compatible with QuickBooks, Xero, or Google Sheets, making tax and accounting easier.
Deployment Chain
- 01
Data Integration and Dashboard Setup
We connect your Etsy account and build baseline dashboards.
- 02
Baseline Performance Audit
We establish current performance levels and identify key gaps and opportunities.
- 03
First Monthly Report
We produce your first comprehensive Etsy performance report.
- 04
Ongoing Monthly Reporting
We deliver monthly reports with trend analysis and tactical recommendations.
- 05
Quarterly Growth Planning
We facilitate strategy sessions and produce a 90-day growth plan.
Learn how MultiMarket Growth provides expert Etsy Analytics and Performance Reporting capabilities to scale commerce brands globally. This sub-service maps to keywords including Etsy analytics service.