Flipkart Ads and Performance Marketing
Scale your Flipkart visibility and sales with precision-targeted advertising
Flipkart Advertising Options
Flipkart offers several advertising products through Flipkart Ads: Product Listing Ads (keyword-targeted sponsored products appearing in search results and product pages), Display Ads (banner placements across Flipkart's app and website), and Brand Stores (promoting your brandstore to relevant audiences). Advertisers bid on keywords, and campaigns are managed through the Flipkart Ads platform. With over 450 million monthly users, Flipkart Ads offers massive reach with competitive CPCs, especially during tentpole events like Big Billion Days.
Key Benefits & Methodology
Product Listing Ads Campaign Management
We build keyword campaigns targeting high-intent Indian consumer search terms – including Hindi and regional language variants – with strategic bids that win prominent placement while maintaining profitable ACoS.
- Keyword research – category terms, brand terms, competitor terms, seasonal terms
- Campaign structure – product groups, categories, and brand campaigns
- Bid management – competitive bids for high-intent keywords, discovery bids for long-tail
- Negative keyword management to eliminate irrelevant spend
- Product-level performance analysis and budget reallocation to top performers
Display Ads and Brand Store Promotions
We design and execute Display Ad campaigns and Brand Store promotions for new launches, seasonal campaigns, and sale events – capturing high-impact visibility across Flipkart's prime placements.
- Display ad creative design – banners, carousel ads, video ads
- Audience targeting – category browsers, brand engagers, lookalike audiences
- Brand Store promotion strategy – driving traffic to your brand flagship
- Campaign flighting and budget pacing for maximum impact during sale events
Campaign Analytics and ROAS Optimisation
We track every rupee of ad spend, measuring attributed sales, ROAS, and ACoS at the campaign and product level – continuously optimising to improve efficiency and scale profitable campaigns.
- Attributed revenue tracking and ROAS calculation per campaign
- ACoS (Advertising Cost of Sale) management by product margin
- A/B testing of ad creative, targeting, and landing pages
- Monthly advertising performance report with actionable insights
Frequent Inquiries
How much should I budget for Flipkart Ads?
We recommend starting with ₹50,000 to ₹2,00,000 per month for meaningful data and optimisation, depending on your category competition. High-competition categories like electronics may require larger budgets. MultiMarket Growth provides category-specific budget recommendations based on your margin profile and growth targets.
Deployment Chain
- 01
Ad Account Setup and Audit
We set up your Flipkart Ads account and audit any existing campaign performance.
- 02
Keyword Research and Campaign Build
We build your keyword universe, create campaign structures, and set initial bids.
- 03
Campaign Launch and Early Optimisation
We launch campaigns and conduct aggressive bid and keyword optimisation in the first two weeks.
- 04
Ongoing Management and Scaling
We scale winning campaigns, launch seasonal promotions, and continuously refine performance.
- 05
Monthly Advertising Report
Monthly report on ad spend, sales, ROAS, ACoS, and strategic recommendations.
Learn how MultiMarket Growth provides expert Flipkart Ads and Performance Marketing capabilities to scale commerce brands globally. This sub-service maps to keywords including Flipkart Ads agency.