OnBuy Product Listing and Catalogue Optimisation
Create high-ranking, high-converting product listings that outperform the competition
How OnBuy Product Search Works
OnBuy's product search ranks listings based on relevance, listing quality score, keyword match in titles, attribute completeness, seller performance ratings, and price competitiveness. The platform places heavy emphasis on structured data — correctly mapped categories and attributes — to connect buyer searches with the right products. Optimising every listing element is essential to achieve and maintain top organic positions.
Key Benefits & Methodology
OnBuy Keyword Research and Title Engineering
We conduct OnBuy-specific keyword research to identify high-volume search terms your buyers use, then engineer product titles that place primary keywords prominently while including essential product identifiers and specifications.
- OnBuy search term analysis using platform data and external tools
- Competitive title analysis for your top-selling categories
- Keyword-rich title construction following OnBuy's guidelines
- Brand, model, size, colour, and key feature integration in titles
- Seasonal keyword updates for peak trading periods
Attribute and Data Completeness Optimisation
OnBuy uses detailed product attributes for filtering and search relevance. We ensure every mandatory and recommended attribute field is populated accurately across your entire catalogue — from size and colour to material and technical specifications.
- Full category taxonomy mapping to OnBuy's attribute schema
- Mandatory attribute completion for every SKU
- Recommended attribute population for enhanced filter visibility
- Variant product setup with precise variation attributes
- EAN/GTIN barcode verification and listing accuracy
- Periodic attribute audit as OnBuy updates category requirements
Product Descriptions and Rich Content Writing
We craft compelling, scannable product descriptions that answer every buyer question, incorporate secondary keywords naturally, and use OnBuy's enhanced content capabilities to showcase products in the best light.
- Benefit-led product description copywriting
- Technical specifications clearly formatted
- HTML enhanced description creation where supported
- Key features and USP bullet points
- Compliance with OnBuy's content policies
Image Optimisation and Visual Standards
We audit and optimise your product imagery — ensuring compliance with OnBuy's image requirements (white background, no watermarks, minimum resolution) and strategic use of lifestyle and infographic images to boost conversion.
- Primary image compliance audit — white background, product-only
- Additional image slots — lifestyle, packaging, detail shots
- Image resolution and format optimisation
- Alt-text generation for accessibility and SEO
- Image A/B testing recommendations for top sellers
Frequent Inquiries
How long does listing optimisation take to impact sales on OnBuy?
You can see initial improvements in listing impressions and click-through rates within 1 to 2 weeks of completing optimisation. Organic ranking gains for competitive keywords typically build over 4 to 8 weeks as OnBuy's algorithm registers the improved listing data. MultiMarket Growth provides a rank-tracking dashboard so you can monitor progress.
Does MultiMarket Growth handle EAN/GTIN barcode acquisition for OnBuy?
Yes. OnBuy requires valid EAN or GTIN barcodes for most product categories. If you have own-brand products without existing barcodes, we can help you purchase legitimate GS1 UK barcode allocations and register them correctly.
Deployment Chain
- 01
Full Catalogue Audit
We audit your existing OnBuy catalogue, assess listing quality scores, and identify gaps in titles, attributes, images, and descriptions.
- 02
Keyword Research and Content Strategy
We build a keyword universe for your product categories and create content templates for titles, attributes, and descriptions.
- 03
Bulk Listing Optimisation
We systematically update every product listing — titles, attributes, descriptions, and images — across your entire catalogue.
- 04
New Product Setup and Listing Creation
We onboard new products with fully optimised listings from day one, following your category-specific content strategy.
- 05
Quality Score Monitoring
We track listing quality scores and search rankings for your priority keywords, making adjustments as needed.
- 06
Seasonal and Promotional Refreshes
We update listings for seasonal events, new product launches, and promotional periods.
Learn how MultiMarket Growth provides expert OnBuy Product Listing and Catalogue Optimisation capabilities to scale commerce brands globally. This sub-service maps to keywords including OnBuy product listing optimisation.