Klaviyo Email Marketing and Automation
Build automated email revenue streams that compound with every customer
Why Klaviyo is the Standard Email Platform for Shopify
Klaviyo is the dominant email marketing and SMS platform for Shopify stores, powering over 100,000 ecommerce brands. Unlike generic email tools, Klaviyo is built specifically for ecommerce with deep native Shopify integration — syncing product catalogues, customer data, order history, and on-site behaviour in real-time. This enables highly personalised email and SMS automations based on what customers browse, buy, abandon, and return to. Klaviyo's segmentation engine allows brands to target customers based on purchase history, predicted lifetime value, churn risk, and dozens of other ecommerce-specific dimensions.
Key Benefits & Methodology
Welcome Flow — Convert New Subscribers to First-Time Buyers
The welcome flow is the highest-converting email automation in ecommerce, often generating 3 to 5 percent conversion to first purchase. We design and build multi-email welcome sequences that introduce your brand, showcase best-selling products, communicate your unique value proposition, include social proof, and incentivise first purchase with strategically timed offers.
- Welcome flow strategy — email count, timing, content, offer strategy
- Brand introduction email — story, values, what makes you different
- Best-seller showcase — curated product selection with social proof
- First-purchase incentive — discount code, free shipping, gift with purchase
- Social proof integration — reviews, UGC, press mentions, testimonials
- Segmented welcome flows — different sequences for different sign-up sources
- A/B testing — subject lines, offers, content, send times
- Welcome flow performance monitoring and continuous optimisation
Abandoned Cart and Browse Abandonment Recovery
Cart abandonment represents the single largest recoverable revenue opportunity for most Shopify stores, with average abandonment rates of 70 percent. We build multi-touch abandoned cart sequences with strategic timing, dynamic product content, urgency elements, and offer escalation that recovers 10 to 25 percent of abandoned carts.
- Abandoned cart flow strategy — email count, timing, offer escalation
- Dynamic product content — exact items left in cart with images and prices
- Urgency and scarcity — low stock alerts, popular product indicators
- Social proof — reviews of abandoned products, purchase counters
- Offer escalation strategy — free shipping, small discount, larger discount
- Browse abandonment flow — products viewed but not added to cart
- Checkout abandonment flow — email address captured at checkout
- SMS cart recovery — text message reminders for abandoned carts
- Recovery rate tracking and flow optimisation
Post-Purchase and Customer Retention Automation
The post-purchase experience determines whether a first-time buyer becomes a repeat customer. We build post-purchase automations including order confirmation, shipping notifications, delivery confirmation, product care and usage content, review requests, replenishment reminders, and cross-sell recommendations that increase customer lifetime value.
- Order confirmation email — beyond transactional to brand-building
- Shipping notification sequence — shipped, out for delivery, delivered
- Product care and usage content — how to get the most from purchase
- Review request automation — timing, incentive, product-specific
- Replenishment reminder automation for consumable products
- Cross-sell and upsell — complementary product recommendations
- Second purchase incentive — timed to reorder cycle
- Loyalty programme integration — point balance, tier status, rewards
- Post-purchase survey for zero-party data collection
Customer Segmentation and Personalisation
Generic batch-and-blast email is the enemy of engagement and revenue. We build sophisticated customer segmentation frameworks using Klaviyo's segmentation engine — segmenting customers by purchase history, browse behaviour, engagement level, predicted lifetime value, churn risk, product affinity, and dozens of other dimensions to deliver personalised content to every subscriber.
- RFM segmentation — recency, frequency, monetary value scoring
- VIP customer segment identification and special treatment flows
- Product affinity segmentation — customers grouped by category interest
- Purchase cycle segmentation — time-based reorder prediction
- Engagement-based segmentation — active, lapsing, disengaged
- Predicted lifetime value segmentation via Klaviyo AI
- Churn risk identification and prevention flows
- Dynamic content blocks — different content for different segments in same campaign
- Personalised product recommendations via Klaviyo's product feed
Win-Back and Customer Reactivation Campaigns
Reactivating lapsed customers is 5x cheaper than acquiring new ones. We design win-back campaigns with strategic offer escalation, sunset flows for permanently disengaged subscribers, and re-engagement campaigns that bring inactive customers back to your store.
- Win-back flow strategy — timing, offer structure, messaging
- Lapsed customer identification — time-since-last-purchase thresholds
- We miss you campaign — emotional reconnection before discount
- Offer escalation win-back — progressive offers for non-responders
- Sunset flow — identifying and suppressing permanently unengaged contacts
- Re-permission campaign for long-dormant subscribers
- Reactivation offer testing — discount depth, free shipping, gift
- List cleaning and hygiene — protecting deliverability and sender reputation
Frequent Inquiries
What percentage of revenue should email marketing drive for a Shopify store?
Well-optimised email marketing typically drives 25 to 35 percent of total online revenue for established D2C Shopify stores, with some brands achieving 40 percent or higher. If your email marketing is driving less than 15 percent of revenue, there is likely significant opportunity to improve your automation architecture, segmentation, and campaign strategy. MultiMarket Growth benchmarks your current email performance against category standards and identifies the specific revenue uplift opportunity.
Is Klaviyo better than Mailchimp for Shopify stores?
For serious ecommerce brands on Shopify, Klaviyo is significantly more capable than Mailchimp. Klaviyo's deep native Shopify integration provides real-time product catalogue sync, purchase behaviour data, on-site activity tracking, and ecommerce-specific segmentation that Mailchimp cannot match. Klaviyo's flow builder is purpose-built for ecommerce automation, its segmentation engine understands ecommerce data natively, and its reporting is revenue-attributed rather than just open and click rates. The investment in Klaviyo over Mailchimp typically pays for itself through higher automation revenue.
Does MultiMarket Growth handle Klaviyo SMS marketing as well as email?
Yes. We design and build integrated SMS marketing programmes within Klaviyo that complement your email strategy — including SMS cart recovery, shipping notifications, VIP early access alerts, and time-sensitive promotional messages. We ensure SMS and email work together rather than cannibalising each other, with intelligent channel routing based on customer preference, engagement, and message urgency.
Deployment Chain
- 01
Email Audit and Performance Baseline
We audit your current email marketing setup, review Klaviyo configuration, analyse flow performance, assess list health, and benchmark your email revenue contribution against ecommerce standards.
- 02
Email Strategy and Automation Architecture
We design your complete email automation architecture — all flows, campaigns, segments, and triggers — mapped to your customer lifecycle and revenue goals.
- 03
Core Flow Build — Welcome and Abandoned Cart
We design and build your highest-priority flows — welcome series and abandoned cart recovery — with all creative, copy, dynamic content, and A/B testing infrastructure.
- 04
Full Flow Build — Post-Purchase, Win-Back, Retention
We build all remaining flows in your automation architecture — post-purchase, win-back, browse abandonment, replenishment, and any custom flows specific to your business.
- 05
Segmentation and Campaign Framework
We build your customer segmentation framework, set up campaign templates, and establish your email and SMS campaign calendar for promotional and content-driven campaigns.
- 06
Ongoing Management and Optimisation
Weekly flow performance monitoring, A/B test analysis, subject line and content testing, new flow development as your business evolves, and monthly email revenue reporting.
Learn how MultiMarket Growth provides expert Klaviyo Email Marketing and Automation capabilities to scale commerce brands globally. This sub-service maps to keywords including Shopify Klaviyo email marketing agency.