Shopify Migration and Replatforming
Seamlessly migrate your ecommerce store to Shopify without losing traffic or revenue
What is Shopify Replatforming?
Shopify replatforming is the process of migrating an existing ecommerce business from its current platform to Shopify or Shopify Plus. This involves transferring all product data, customer records, order history, customer passwords, gift cards, store credits, blog content, page content, URL structures, SEO metadata, payment gateway configurations, shipping rules, tax settings, and third-party integrations. A successful replatforming preserves all digital assets and search equity while delivering the improved performance, lower maintenance burden, and enhanced functionality of the Shopify platform.
Key Benefits & Methodology
Complete Data Migration — Products, Customers, Orders, Content
We transfer every piece of business-critical data from your existing platform to Shopify. Our migration process handles product catalogues with complex variants, customer databases with password preservation, complete order histories, gift cards and store credits, blog posts and content pages, reviews, and all associated media assets.
- Product catalogue migration — SKUs, variants, metafields, images, videos
- Customer database migration with password hash preservation
- Order history migration with complete transaction records
- Gift card, store credit, and loyalty point balance transfer
- Blog post and content page migration with URL structure mapping
- Product review and rating migration
- Product-collection relationship and taxonomy migration
- Custom metafield and metadata preservation
- Media asset transfer and CDN reconfiguration
- Redirect mapping — every old URL to every new URL
SEO Preservation — 301 Redirects, URL Structure, Metadata
The SEO risk of platform migration is the single greatest concern for most ecommerce businesses. We build complete redirect maps that ensure every old URL points to the correct new URL with 301 permanent redirects. We preserve all page-level SEO metadata, structured data markup, canonical tags, and XML sitemap architecture to ensure search engines transition your rankings without disruption.
- Complete URL audit and redirect map creation — every URL accounted for
- 301 permanent redirect implementation for all old URLs
- SEO metadata preservation — title tags, meta descriptions, H1s
- Structured data schema markup migration and testing
- Canonical tag architecture preservation and optimisation
- XML sitemap regeneration and search engine submission
- Google Search Console change of address notification
- Internal link structure audit and update
- Backlink profile analysis and high-value link recapture strategy
- Post-migration rank tracking for all primary keywords
Integration and Third-Party App Transfer
Your existing platform relies on integrations with payment gateways, shipping carriers, ERP systems, email marketing platforms, analytics tools, and numerous other services. We audit your current integration landscape and rebuild or migrate every integration to Shopify-native apps or custom connections to ensure operational continuity.
- Integration landscape audit and Shopify equivalent mapping
- Payment gateway migration and configuration — Stripe, PayPal, Klarna, etc.
- Shipping carrier integration — DPD, DHL, FedEx, Royal Mail, etc.
- ERP and inventory management system reconnection
- Email marketing platform reconnection — Klaviyo, Mailchimp, Omnisend
- Analytics and tracking setup — Google Analytics 4, Meta Pixel, server-side
- Customer service platform integration transfer
- Reviews and UGC platform reconnection
- Loyalty and referral program reconnection
Pre-Launch Testing and Post-Migration Validation
We conduct exhaustive pre-launch testing including order flow testing, payment processing validation, shipping rate calculation accuracy, tax calculation verification, integration functionality testing, performance benchmarking, and user acceptance testing. Post-launch we monitor all systems for 30 days to catch and resolve any issues before they affect customers.
- End-to-end order flow testing — browse to checkout to confirmation
- Payment gateway processing validation across all methods
- Shipping rate calculation accuracy across all carriers and zones
- Tax calculation verification across jurisdictions
- All third-party integration functionality testing
- Performance benchmarking against pre-migration baselines
- User acceptance testing with your team
- 30-day post-launch monitoring and rapid issue resolution
- Performance comparison reporting — pre-migration vs post-migration
- Customer feedback collection on new store experience
Frequent Inquiries
Will migrating to Shopify hurt my Google rankings?
When done correctly, Shopify migration should not hurt your Google rankings and often improves them due to Shopify's faster page speeds and better Core Web Vitals. The key to ranking preservation is meticulous 301 redirect mapping for every single URL, preserving all page-level SEO metadata, maintaining the same or improved internal link structure, and submitting updated XML sitemaps. MultiMarket Growth has migrated stores with zero ranking loss and frequently delivers ranking improvements within 60 to 90 days post-migration due to Shopify's superior technical performance.
How long does a typical Shopify migration take?
Migration timeline depends on the complexity of the source platform, the size of the product catalogue, the volume of customer and order data, and the number of integrations. Small stores with a few hundred products can migrate in 4 to 6 weeks. Mid-market stores with thousands of products and multiple integrations typically require 8 to 12 weeks. Enterprise migrations from Magento or Salesforce Commerce Cloud with complex custom functionality can require 12 to 18 weeks. MultiMarket Growth provides a precise timeline after the migration audit.
Can you migrate my store from a custom-built platform?
Yes. We have significant experience migrating stores from custom-built ecommerce platforms to Shopify. Custom platform migrations require additional discovery to understand the data structure and custom functionality, but the migration process is well-established. We build custom data extraction scripts, map your custom data model to Shopify's structure, and develop custom Shopify apps to replicate any essential functionality that does not exist in the Shopify app ecosystem.
What happens to my customer passwords during migration?
Shopify supports password hash migration from most major platforms. For platforms where direct hash migration is supported — including Magento, WooCommerce, and BigCommerce — customer passwords are preserved and customers can log in with their existing credentials. For platforms where direct hash migration is not possible, we implement a seamless password reset flow that prompts customers to create a new password on first login with minimal friction.
Deployment Chain
- 01
Migration Audit and Planning
We conduct a comprehensive audit of your existing platform — catalogue structure, data volumes, URL architecture, integrations, custom functionality, and SEO profile. We produce a detailed migration plan with risk assessment and timeline.
- 02
Redirect Map and SEO Strategy
We build your complete URL redirect map — every existing URL mapped to its new Shopify URL. We document all SEO metadata to be preserved and build the post-migration SEO monitoring framework.
- 03
Shopify Store Build and Configuration
We build your new Shopify store, configure all settings, set up payment gateways, shipping, taxes, and install and configure all required apps and integrations.
- 04
Data Migration Execution
We execute a staged data migration — first to a staging environment for validation, then to production. We migrate products, customers, orders, content, and all associated data with integrity checks at every stage.
- 05
Testing and Pre-Launch Validation
Exhaustive testing of every system, integration, and customer flow. 301 redirect testing, payment processing, shipping, tax, email flows, and performance validation.
- 06
Launch and Post-Migration Monitoring
We execute a scheduled launch with real-time monitoring of all systems. We provide 30 days of intensive post-migration support, daily rank tracking, and rapid issue resolution.
Learn how MultiMarket Growth provides expert Shopify Migration and Replatforming capabilities to scale commerce brands globally. This sub-service maps to keywords including Shopify migration agency.