Walmart Connect Advertising and Paid Media
Drive visibility and sales with precision advertising across Walmart's ecosystem
What is Walmart Connect?
Walmart Connect (formerly Walmart Media Group) offers Sponsored Products (keyword-targeted search ads), Sponsored Brands (brand showcase ads), and Walmart Display (onsite and offsite display ads). Advertisers bid on keywords and only pay when shoppers click. Walmart Connect is a powerful tool to boost new product launches, defend category share, and drive seasonal spikes – with measurement directly tied to sales.
Key Benefits & Methodology
Sponsored Products Campaign Management
We build high-performance Sponsored Products campaigns with precise keyword targeting, strategic bid management, and continuous optimisation to maximise sales while maintaining target advertising cost of sales (ACoS).
- Keyword harvesting – automatic, manual, and competitor targeting
- Campaign structure – category, brand, product groups
- Bid optimisation – rule-based, dayparting, placement modifiers
- Negative keyword management to reduce wasted spend
- Product-level performance analysis and budget reallocation
- Seasonal and promotional campaign planning
Sponsored Brands and Display Advertising
We design Sponsored Brands campaigns that showcase your brand logo, custom headline, and product selection at the top of search – plus run Display campaigns to retarget shoppers and build consideration.
- Sponsored Brands creative development – logo, headline, product selection
- Store page destination optimisation
- Walmart Display retargeting and audience targeting
- Cross-category targeting to acquire new customers
- Ad creative A/B testing for CTR and conversion
Frequent Inquiries
How does Walmart advertising compare to Amazon advertising?
Walmart Connect typically has lower cost-per-click (CPC) and less competition than Amazon Advertising, meaning brands can achieve higher ROAS for the same budget. However, Walmart's advertising tools are less mature, and the search volume is smaller. It's a highly efficient channel for brands already selling on Walmart.
Deployment Chain
- 01
Ad Account and Tracking Setup
We configure Walmart Connect account, link to Seller Center, and set up conversion tracking.
- 02
Keyword and Campaign Build
We research keywords, build campaign structures, and launch initial Sponsored Products campaigns.
- 03
Campaign Optimisation
We aggressively optimise bids, keywords, and budgets based on first performance data.
- 04
Scale and Advanced Formats
We launch Sponsored Brands and Display, scaling spend while maintaining ROAS.
- 05
Monthly Reporting
Monthly ad performance reports with insights and strategic recommendations.
Learn how MultiMarket Growth provides expert Walmart Connect Advertising and Paid Media capabilities to scale commerce brands globally. This sub-service maps to keywords including Walmart Connect advertising agency.